‘Amazing’ Huda Beauty launches the Matte Power Bullet and says it’s the best product yet

Meet the Matte Power Bullet.

Huda Kattan, of powerhouse Huda Beauty, is quite literally pumped for what's coming from her successful makeup line, describing the latest launch as the "amazing product" she and her team have ever created. Taking to social media this morning, Huda explained that the formula took two years in total to perfect but it paid off as the Matte Power Bullets are the "most intense lipsticks you'll ever try". The Matte Power Bullet comes in eight shades and we're all about those "bold rose tones" ranging from berry to nude to peach. What really sets them apart though is the fact that they cater for every lip shade using a bespoke approach.

"The Matte Power Bullets are developed in pairs inclusive of warm and cool-toned versions of the most popular must-have shades. With this bespoke approach to lipstick, each shade complements specific skin tones and undertones, so no shade and no lip is left behind".

Speaking about the new launches, Huda said:

"We’ve been developing the Matte Power Bullet for two years. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! "We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection. The Power Bullet completely shatters the typical limitations of matte lipsticks!"