Beauty
Share
Published 17:30 4 Jun 2016 BST
It's described on their website as such:
"All brow needs have been considered to create THE brow product: one to thicken, fill in, and groom them into place. The creamy wax formula is inspired by traditional hair pomade for soft, flexible hold that doesn’t stiffen or flake. A sheer pigment load gives a natural oomph of color so brows look fuller and more even, and the tiny tapered brush allows for precise application. We’re inspired by healthy, face-framing brows and consider brow grooming the last crucial step before heading out into the world: brush your teeth, brush your brows, and then maybe brush your hair."Sounds good, and apparently it is so effective that there was a TEN THOUSAND person waiting list for the $16 product from October until it was restocked in March.
This was confirmed to Refinery29 who were also fully of praise for the product:
The product keeps hairs in place without veering crispy like so many other formulas, but it also adds believable heft to sparse areas and leaves behind a wash of subtle pigment. (It comes in three versatile shades.) Since we started using it a few months ago, it's quickly become one of the easiest — and most rewarding — steps in our makeup routine.The beauty Editor of Glamour was also raving about it:
"The formula is packed with all sorts of delightful ingredients, such as beeswax and carnauba wax to keep hairs in place without the dreaded stiffness associated with brow gels; oleic acid, which is derived from olive oil and keeps brows moisturized; and atelocollagen, a derivative of collagen that helps strengthen hair. It comes in three shades (blond, brown, and black), and I have it on good authority that it genuinely suits all types."
Unfortunately they don't ship outside the US, but they are working on going international. We wait with bated breath.
Beauty
Beauty
Beauty
Kash Beauty’s ultra-viral lip stain makes its long-awaited comeback
The Kash Beauty product we’ve all been waiting for Kash Beauty has long been a favourite of the Her team, so it’s safe to say we’re overjoyed to see the return of the brand’s Lip Lock Lip Stains. The restock has finally landed. After two months and what felt like half the internet asking, KASH Beauty’s Lip Lock Lip Stains […]
Beauty
1 day ago
Brides warned against getting Botox ahead of their wedding day – here’s why
Brides are being warned against getting Botox before their wedding day If your wedding day is just around the corner, then there’s no doubt you’re feeling both excited, nervous, and overwhelmed by the sheer amount of appointments you’ve made. From nails to your make-up trial run, to massages and facials, there’s a lot of beauty […]
Beauty
1 day ago
Beauty
Price of Dyson hairdryer massively reduced in limited-time deal
Beauty
