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Published 13:09 19 Feb 2026 GMT
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We are spoiled for choice when it comes to Irish beauty brands. For such a small island, we've made quite the big impact in the beauty world, especially with brands like Sculpted by Aimee seeing success across the globe.
However, there's one Irish beauty brand that never gets enough credit, and that is Kash Beauty. Makeup artist Keilidh Cashell founded the brand and has released some of our holy-grail makeup products in recent years.
And we're not the only ones who adore the brand.
Broadcaster Doireann Garrihy recently opened up about how much she adores Kash Beauty, and there's one product in particular that she's been raving about.
Speaking on her Instagram during the week, Doireann revealed the lip liner she's been using lately, and it's incredibly affordable.
"I treated myself yesterday to a new lip liner. I've never tried it before today," the new mum revealed.
"It's Kash Beauty in the shade Devotion. I think it's a lovely day to day... it could take you to night, it could take you to the evening."
Embrace romance with the KASH Lip Liner in shade Devotion. The gorgeous mauve shade is perfect for adding a flush of colour to the lips, and the creamy, rich formula glides on to the skin effortlessly.
Kash has long been one of our go-to Irish beauty brands, and one that never hurts our bank accounts too much.
You can buy it here for €15.
We've paired this lip liner with the Merit Tinted Lip Oil, and it's a beautiful pairing. You can buy the Merit Tinted Lip Oil here.

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