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Published 15:38 10 Mar 2026 GMT
Add us as a preferred source on Google »Everyone seems to have their favourite Sculpted by Aimee product, but the brand's MyMascara is my holy grail Sculpted by Aimee product, especially the brown shade.
I've been asked if I've had a lash lift on multiple occasions when wearing this mascara because it gives your lashes the most beautiful but natural lift.
A super-rich pigment with a formula that's kind on the lashes as it conditions, nourishes and moisturises. Created for those who want both high volume and lash length with a curved wand to capture every lash from root to tip.
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It comes as no surprise to learn that one is sold every minute.
Sculpted by Aimee's founder, Aimee Connolly recommends applying the mascara to the very root of the lash using the soft curve of the wand, and then working upwards to the tip.
The older I get, the more I realise how important it is to invest in beauty products that are actually worth your money. Many of us have been guilty of splurging on makeup products we don't really need, whether it's a new designer mascara or a foundation someone on TikTok was raving about. However, I'm trying to shop smarter, and focusing on Irish brands is something hugely important to me. That's why I've been focusing on brands like Sculpted by Aimee, Ireland's most-loved beauty brand.
For added volume and lift, use the wand with the curve facing upwards and gently push the lashes into shape.
You should also run your ring finger over the ends of your bottom lashes after you have applied mascara. This should capture any excess product that may fall off throughout the day.
Shop here.
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