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Published 15:18 27 Feb 2026 GMT
Add us as a preferred source on Google »One of our favourite beauty brands has just been given the seal of approval from Hailey Bieber.
The beauty mogul has revealed the Merit product she swears by, and it's one of the brand's most recent additions.
The brand’s newly launched Signature Lip Blush has already made its mark, spotted last night on style icon Hailey Bieber in her latest TikTok video, captioned “fresh skin and a lip on repeat.”
In the video, Hailey wears the popular shade Bespoke in the Lightweight Lip Blush, a sheer, matte, buildable formula with a comfortable, balm-like feel. It’s lipstick you can truly live in.
Buy it here.
What it does
@haileybieber fresh skin and a lip on repeat.
♬ bossa 90s - BOAS ENERGIAS
The shade Bespoke, MERIT’s #1 bestselling colour, is also available in the Bespoke Trio (€76), featuring:
Signature Lipstick Satin
A sheer satin-finish lipstick that delivers comfortable colour without the heaviness of traditional formulas—so lightweight, you’ll forget you’re wearing it.
Signature Lip Liner (Sheer Liner)
A hydrating, buildable lip pencil designed for soft definition or sheer, all-over colour. The lightweight gel formula glides on effortlessly without tugging or crumbling, while the balm-like finish keeps lips comfortable throughout the day.
If it's good enough for Hailey Bieber, then it's good enough for us. The Merit Lip Blush is available in Ireland now.
Shop here.
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