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Published 13:52 24 Feb 2019 GMT
Updated 17:28 13 Mar 2019 GMT
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The 38-year-old mum shared a video of her new red locks, as she sucked on a lollipop wearing a sheer red top and white furry bustier.
We're kind of obsessed with the look. And interestingly, Kim isn't the first member of her family to dye her hair cherry red this year. Kylie Jenner revealed her "Rihanna red" hair for a campaign a few weeks back, and people were mad for it!
The mum-of-one dyed her hair cherry red to promote her Valentine's Day collection for Kylie Cosmetics.
Trust Kylie to make sure her hair matches her brand. That's commitment.
What do you make of Kim's red hair?
Kim Kardashian had to come to Khloe's defence this week, when rumours began spreading about her becoming a contestant on The Bachelorette.
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We’ve finally found an anti-aging LED mask for under €30 but you’ll have to be quick
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