This latest hair trend is a MAJOR game changer for 2017

We all want magical unicorn hair. Now it could well be an option.

Are you ready for this? Okay, here goes... A self proclaimed witch (and scientist - phew) has created the world's first hair dye that reportedly changes colour WHILE IT'S ON YOUR HEAD. Lauren Bowker calls her magical project 'Fire' and it's about to launch at London Fashion Week in collaboration with Storm Models. Don't believe us? Have a look at this:

Just realised the earlier video of this was cut short! It actually goes ?❤️? so here it is again! #seetheunseen #magick #alchemy

A post shared by T H E U N S E E N (@theunseenalchemist) on Feb 17, 2017 at 12:47pm PST

Bowker says she firmly believes that technology and magic are two sides of the same coin. She insists there is some hardcore science to back it up: "When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction." Chemical reaction, optical illusion or just good old fashion magic, we'll TAKE IT ALL.

F I R E - inspired by The Craft and for me a real reminder that creativity comes from the hardest of times! @kierantudorhair @christel.chaudet @mizziemakeup @stormmodels thankyou for helping me bring my teenage dreams alive! #seetheunseen #magick #colourchange

A post shared by T H E U N S E E N (@theunseenalchemist) on Feb 17, 2017 at 12:45pm PST