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Published 16:09 24 Nov 2025 GMT
Updated 12:10 9 Dec 2025 GMT
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As we slowly make our way through our Christmas shopping list, there’s one brand coming out on top when it comes to festive gifting for the women in our lives. Whether it’s our mam, our sister, or our best friend, Merit is the one brand we’re buying from this Christmas.
Merit has just launched in Ireland for the first time, and it’s the beauty brand of the moment. Everyone is already raving about Merit, with many people finding their holy grail products thanks to the beauty brand.
I’ve fallen back in love with my makeup routine thanks to Merit and their simple approach to makeup. It isn’t about caking your face in products until you’re unrecognisable, but simply enhancing your appearance, like brightening your cheeks or lengthening your lashes.
Merit has launched its Black Friday sale (get 20% off everything here), and it is the only sale the makeup brand will have this year. Their most popular products are on sale, but everyone is swiping up their gift sets.
Another essential buy in this year’s Merit sale is The Prep Set. This is the base of your everyday routine, and it is currently on sale for €109.60. The set includes a serum, moisturiser, complexion stick, and brush. Buy it here.
Merit will not only make you feel comfortable in your own skin, but it will also make you feel reassured about the products you’re using.
The Merit sale will run from November 20th to 30th, and every order will come with a free limited-edition card case with blotting papers (while supplies last).
Shop the sale here.

The biggest crowd pleaser is the Five Minute Morning set, which you can buy here. This kit is perfect if you want to update your makeup bag with vegan and dermatologist-tested makeup. This includes everything you need to get ready in five minutes, nothing you don't, including a complexion stick, volumizing brow pomade, blush, highlighter, mascara, highlighting balm, tinted lip oil, and a brush. This kit usually costs €222, but it is on sale for just €152. Buy it here.


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