No7 launches collection that will dramatically reduce skin ageing activity

No7 has launched the product we've waited years for

The new Prime Forever range features an SPF50 five-star UVA-rated primer to protect and preserve skin’s visible prime. It also contains a new proprietary Antioxidant Peptide blend, which includes No7’s strongest ever, patent-pending, broad spectrum antioxidant blend, to combat damaging free radicals and reduce oxidative stress.

The blend also features No7’s proprietary world-first super peptide blend to target invisible damage beneath the surface of the skin and rice peptides to help provide protection against age-accelerating enzymes in the skin.

Skin preservation is an emerging skincare category. It refers to proactive futureproofing of the skin by protecting against extrinsic damage and helping prevent new and existing damage from appearing on the skin’s surface.

The rising popularity of 'skin preservation' signifies an evolution in consumer mindset, moving beyond solely addressing existing skin ageing concerns to embracing proactive, long-term skin care.

To understand, in never-before-seen detail, what is driving early damage and ageing inside the skin, No7 has used state-of-the-art ‘Xenium’ machinery using spatial transcriptomics.

This work provides new insights into how recognised underlying causes of premature ageing, such as oxidative stress, direct UV damage and skin-degrading enzymes, impact the skin.

The No7 Prime Forever line-up:

Shop here.

No7 Prime Forever is available at selected Boots stores and Boots.ie.