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Published 13:47 23 Jun 2017 BST
Updated 13:52 23 Jun 2017 BST
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It's found favour with tan lovers because of the caramel dye in cola which gives skin a bronzed look, according to Allure.
But dermatologists are warning that the technique is highly dangerous for skin.
"I recommend staying away from it," said Joshua Zeichner, director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City.
"Applying it to the skin may lead to a temporary darkening or staining of the skin, but because sodas are acidic, it may exfoliate dead cells, enhancing the ability of UV light penetrate into the skin. Ultimately, this may increase your risk of a sun burn."
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