Popular US-based beauty brand finally launches in Ireland

Beauty brand Merit has finally launched in Ireland

Known for its minimalist, skin-loving essentials like the Perfecting Complexion Stick and Flush Balm Cheek Colour, Merit has already seen huge success in the UK, France, and Australia, and Irish fans have been calling for its arrival.

The brand, best known for its impossible-to-mess-up makeup, skincare, and fragrance products, continues to grow its international presence with entry into the Irish market on September 16th, 2025.

Since launching in 2021, Merit has been on a mission to simplify routines with classic products that combine skin-loving ingredients with luxury quality and intuitive ease of use.

At just four and a half years old, Merit's rapid growth underscores the universal appeal of its ethos: simplifying routines without compromising on quality.

Since launching in January 2021 in the US and Canada, Merit has expanded its global footprint across Australia and Europe, with Ireland as the next point on the map. 

The brand’s entry into Ireland follows proven success in previous markets, including doubling revenue projections in its first year in the UK and surpassing expectations in Australia and France.

Merit Chief Marketing Officer Aila Morin says, “Ireland has been one of our most requested markets over the years, with a flood of social media comments and emails asking about our entry. We’re excited to be able to answer the call and officially bring MERIT to the Irish beauty landscape.”

Merit, which creates elevated essentials, will be available exclusively at meritbeauty.com with local shipping direct to Ireland.