Theo James Named as the New Face of Hugo Boss Fragrances

According to BOSS, the hallmark of a successful man is "mastery in the art of seduction". Well, get ready to be seduced ladies, as Theo James has just landed a plum new role as the face of BOSS Parfums. The smoking hot star of the Divergent series is suited and booted in Hugo Boss for the new campaign materials.   He will now join the ranks of high profile BOSS Parfums ambassadors and will appear in a new global advertising campaign, also set to tie in with a new fragrance launch. According to representatives from the design house, James is personifies the modern BOSS suite, thanks to his "intelligent wit, beguiling charm and good looks".   The actor, who also appeared in the second Inbetweeners movie, said: "I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truely unique fragrance.”