Urban Decay is launching a brand new foundation, and it looks absolutely unreal

Amazing news.

Ladies, we have some glorious news. The makeup GURUS in Urban Decay have just launched a brand new foundation.

And the concept behind this incredible new product is fabulous.

Urban Decay is totally over those "Your skin, but better” products (same) and the idea that looking flawless requires covering up who you really are.

And so Stay Naked Weightless Liquid Foundation was born.

This new real-skin matte, waterproof, and vegan formula lasts up to 24 hours and rejects the idea of a one-foundation-fits all solution.

Let’s be real - no two skin tones are identical; consider all the different shades you’ll even find on a single face.

It’s subtle undertones that make each of us unique, so the 50 (yep 50!) precisely calibrated shades reflect your skin’s actual colour. This way, you can find your exact match.

Stay Naked feels like a second skin, thanks to a breathable, flexible formula that moves with you.

This longwear liquid foundation not only feels better on your skin, it even looks better with its stay-true colour, which minimises the appearance of pores.

Plus, it’s vegan and cruelty-free, containing zero animal-derived by-products or ingredients.

The innovative, buildable medium-coverage formula reflects the true hue of your skin, down to its master tone and subtle undertones.

The 50 shades break it down by 9 shade intensities, 3 master tones, and 7 undertones. After you select your shade intensity, the helpful humans at Urban Decay will help you determine whether you’re a cool, neutral, or warm master tone.

From there, they will zone in on your undertones: pink (rosy), green (olive), blue (plum), neutral, yellow (golden), orange (peachy), and red (rich). You can find your Naked truth with the online shade finder or with any Urban Decay Beauty Artist in store.

Stay Naked Foundation (€36) and Concealer (€24) will launch nationally on August 1st.