Crisps ‘too hard’ for girls, says Doritos… so it’s making them ‘women-friendly’

Really? REALLY?

We don't know if they're legit joking, but a spokeswoman for the brand has come out to say that because women don't like to "crunch" their crisps, Doritos is making theirs softer for us... According to Indra Nooyi, chief executive at PepsiCo, which owns the famous brand, the new crisps will also come in smaller packs for women, and we honestly can't think of a sane reason for this either. So we can hold them in our purses?! She told Freakonomics Radio: "As you watch a lot of the young guys eat the chips, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste," she said.

"Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavour into their mouth."

Eh, yeah we do. Indra said that because of the 'reasons' listed above, the brand will introduce gender-specific bags with a "low-crunch" and we won't "have so much of the flavour stick on their fingers." This didn't go down well on Twitter (obvs):

@Doritos are these 30% cheaper to make up for the gender pay gap?

— Lyndsey Potts (@LyndseyPotts) February 5, 2018

pic.twitter.com/FbxKKeRSXv

— Grace #FBR #FBPE (@Commonsenseb0t) February 5, 2018

The crunchier, the better I say. And who doesn’t lick their fingers after eating chips?! I guess I’m not a ‘lady’.

— Amy Stoodley (@amystoodley) February 5, 2018

*Reads this as I loudly lick pizza grease off my fingers.*

— Sara McKenna (@Sara_A_McKenna) February 5, 2018

Whoever thought of that must be a man and should be demoted

— harley bailey (@harleybailey1) February 5, 2018

Doritos makers say women don't like licking their fingers....

I'm trying to find an appropriate response that won't attract the wrong kind of Twitter followers. Shall we stick with, Doritos - wise up. — Claire Allan ? (@ClaireAllan) February 4, 2018

Literally the most ridiculous thing I’ve ever heard in my life.

— Luisa Gottardo (@lu1820) February 4, 2018

Finally!Crisps that suit my delicate lady jaw & manicured nails. Doritos know what women want ??‍♀️ Feminism is rolling it’s eyes hard today https://t.co/bo8xRlcpqO

— Rhanya Chaabane (@Rhanya_Chaabane) February 5, 2018