Boohoo is in trouble for ‘photoshopping’ a size 10 model’s waist

This doesn't look great.

Boohoo is one of the most popular online clothing brands out there - but it's just been accused of heavily editing an image of one of its models. A shopper has shared two identical images of a model from the Boohoo app, one of which has been edited to make the model's waist appear thinner. The website states that the model is wearing a size 10. Ella Sophie Thorpe, who posted the pictures to Facebook, said that she was disgusted.

"So supposedly boohoo.com are about empowering #AllGirls, yet they feel the need to significantly Photoshop the waist smaller on a size 10 model?," she wrote. "Next time, maybe avoid uploading the original photo to your app as well as the edited one…"

Boohoo has not responded to the accusations. The brand has previously been in hot water over its #AllGirls campaign. Critics pointed out that the 2017 campaign didn't include any plus-size, disabled or trans women or anyone over the age of 30.

I absolutely cannot with brands being disingenuous when it comes to inclusivity and "body positivity". You either go hard or go home, but stop preaching #allgirls when you only care about white, slim girls. #boohoo

— Stephanie Yeboah (@NerdAboutTown) January 13, 2018

Remember the @boohoo #allgirls campaign? LOL at how quickly that was side lined. I've been scrolling and scrolling and scrolling on the Boo Hoo insta and I ain't seen one black girl. (or plus girl/visibly disabled girl for that matter) Wicked diversity, Boo Hoo ?

— Danie (@VanierDanielle) January 10, 2018

Boohoo has also been called out in the past for imposing a so-called 'fat tax' on plus size items.

Charging more for plus sizes is not #allgirls and not OK. C'mon @boohoo ?#FTBOWM pic.twitter.com/q7PNOD4vxS

— Free to be OK... (@FreetobeOK) January 5, 2018