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Published 16:12 14 Mar 2018 GMT
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Inspired by the wonders of Egypt, the collection features bangles and necklaces paying tribute to everything from the pyramids to the blue lotus.
Among the additions is the Eye of Horus necklace (€49) and bangle (€41) - each available in silver and gold, decorated with Swarovski crystals.
The Egyptian god, synonymous with protection and power, is tasked with guarding the pharaoh in his afterlife.
It's believed that the presence of Horus' eye wards off evil, preserving the king’s safety for eternity - so you can let the Eye of Horus guard you in your own day-to-day life.
The collection includes rose gold Falcon (€49), decorated with a blue and rose charm, which you can wear for the "ultimate power and success."
In ancient Egypt, the symbol of the falcon represents the rising sun - soaring above all the land its inhabitants, symbolising those who reigned over Egypt.
A new wrap-around bracelet has also joined the Alex and Ani collection, with the Ruler wrap (€49) - available in birch and iris.
They've also added a new item to their Words are Powerful range - and it's the perfect gift for your BFF.
For the "sun to your moon, the yin to your yang", the Soul Sister bangle (€41) is the ideal charm for your nearest and dearest.
The collection is currently available at Arnotts, the Kilkenny Shop, Weir and Sons, and Field jewellers - as well as any other Alex and Ani stockists.
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