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Published 12:12 11 Feb 2018 GMT
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However, there is one item in particular that has gathered a lot of attention - and not necessarily for the right reasons.
ASOS have for a long time been one of our favourite retailers, however, they have been known to sell some questionable goods in their time and this lingerie set is the most recent.
Lingerie sales this time of year are at an all-time high, but it doesn't look like customers are fighting to get their hands on this set.
The Valentine's Satin Heart Bra and Thong set has raised quite a few eyebrows, and we can see why. The bizarre-looking lingerie set looks more like something you'd find in a costume shop than a lingerie section.
Needless to say, people have been sharing their thoughts on the set on Twitter and they're very confused.
When you're like 'Oh I do love all the cute heart bras and things the shops bring out this time of year' and then ASOS come up with this ?? I mean... sure... ? pic.twitter.com/W0APT5UVGQ
— Hannah Vickers (@hannahvickers) January 27, 2018
And it's not just this set that has customers in hysterics, there's another few lurking around the lingerie section that has left customers less than eager to head to the tills.asos taking valentines day too far pic.twitter.com/DRgmXC7BbV
— cee (@ceeXcc) January 30, 2018
I have just seen the worst excuse for underwear on ASOS and I am shook pic.twitter.com/OYHJ2ryXiH
— Annie Rose ??♀️ (@Miss_Annie_Rose) February 10, 2018

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