Dolce & Gabbana swapped models for drones on their runway

We're officially living in the future.

It looks like Dolce & Gabbana are cutting costs when it comes to their runway shows. Yes, the design house is sticking to a new budget and it doesn’t include paying for expensive models. OK, so maybe that wasn’t the motivation but, nonetheless, Dolce & Gabbana decided to forgo the models for the opening of this year’s showcase at Milan Fashion Week and sent drones down the runway instead.

Models are SO last season! Dolce & Gabbana uses drones to model the latest handbags. #MFW pic.twitter.com/F27myZeJrl

— M. (@MEENAVOGUEE) February 25, 2018

Videos of the machines flying down the runway have appeared online and we were as shocked as the audience in the front row looked. The drones opened the show by flying the labels latest collection of handbags down the runway but were nearly an hour late to start the show due to technical difficulties.

Dolce & Gabbana uses drones in place of Models on the runway to model latest handbags. ?? pic.twitter.com/Or6pmiAiSx

— Emeka Obia (@Emeka_talks) February 26, 2018

Apparently, the audience was interfering with the WiFi connection in the space and D&G staff had trouble getting the drones to even work. An hour later, and after asking the audience to turn off their WiFi and hotspots, the show began. So, while it might not have gone perfectly to plan, audience members left praising the exhibition.

Drones were used on a catwalk by D&G YES that's how #technology is quietly creeping into all walks of life...The #future will be very interesting. pic.twitter.com/jafwmRo78B

— Fakhr-e-Alam (@falamb3) February 26, 2018

However, many on social media didn't see it as a positive and shared their thoughts on Twitter, naturally.

This further proves no one is safe from being made obsolete by technology.

— Emeka Obia (@Emeka_talks) February 26, 2018

Black Mirrors writers looking at this like pic.twitter.com/TWCHohUMXZ

— TΣO. (@juicelessdre) February 25, 2018

Lol. I think people go to the show to see people. This is like like going to a concert to see a human perform and they have an mp3 payer on stage. Humans are a key part of people going to see anything. Otherwise they'd go to the store to window shop. Failed concept.

— Hip Hop Beatz Online (@BeatzHip) February 25, 2018

Drones... putting models out of the gig since 2018 @dolcegabbana pic.twitter.com/p6yEOtr9eA

— Kisszel Malazarte (@kissmalazarte) February 26, 2018