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Published 10:27 28 Jan 2020 GMT
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After all, what better way to advertise their latest line of camouflage than making sure it does actually camouflage?
Great.
According to Missguided, their new camo range is "so good you can't even see it."
Grey Camo Jacket
What you can see, however, is the abundance of tweets that the brand has inspired over the past few days regarding their camo range - and the fact that nobody can see them.
You love to see it.
Or, you don't, whichever.
Grey Camo Trousers
Missguided's camo range starts at just €15.99.
And yes, you can actually see the products on site too. Don't worry.
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