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Published 06:50 28 Jun 2023 BST
Updated 12:58 27 Jun 2023 BST
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“The designer bags we sell at by nothing new are timeless pieces with a young and cool look, at an accessible price point.”
She went on to say their options are wide ranging, so “whether someone is buying their first designer bag, or trying to make a more environmentally conscious purchase, by nothing new aims to offer a place to do that.”
The brand describes itself as having “attainable sustainable fashion” as their main objective “with goals to reduce fashion waste and the demand for mass produced fast fashion goods in Ireland.”
“By nothing new’s ethos is engrained in young people’s desire to not buy new items.
“Buying vintage is a way to extend the life cycle of an item and save it from landfill whilst reducing demand for more mass-produced fast fashion items.”
The retailer is currently operating exclusively online, appealing to the tech native generation who have grown up having access to the internet, smartphones, and social media, making the company’s target market one that is comfortable navigating online platforms and making online purchases.
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