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Published 17:33 22 Apr 2019 BST
Updated 17:40 22 Apr 2019 BST
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We also perceive that those who are follically challenged are confident, taller and stronger.
In fact, participants in the study guessed that the bald men they were shown were on average an inch taller than they actually are.
Lead researcher Albert Mannes even went as far as to say that men who are beginning to lose their hair should go the whole hog and shave their heads to improve their 'interpersonal standing'.
Mannes, a data scientist for the US government, argued that this perception of dominance is all down to stereotypes we have about men.
"In US society ... shaved heads are often found on men in traditionally masculine professions so dominance may emerge through stereotypical associations with these figures," he wrote.It's not all good news for Prince William, though - those who took part guessed that men without hair were on average four years older than their actual age. Ouch...

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