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Published 16:24 9 May 2019 BST
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Head of beauty at Holland & Barrett Joanne Cooke said that the company wants to encourage people to think about their waste habits when they shop.
“There is a growing awareness of how much our current throwaway culture is damaging our oceans, beaches and rivers,” she said.
“We want to encourage our customers to think about what they currently throw away and encourage them to swap to more sustainable alternatives. The quickest way for us all to make a positive impact on the world we live in is to choose to spend our money on more sustainable products.”
According to EarthWatch Institute, almost 10 million wipes are flushed down toilets in the UK every day. Most of these are used as makeup removers or hand sanitisers.
In 2017, a "total monster" of a fatberg was discovered blocking the sewerage system in London.
The mass was made up of fat, wet wipes, grease, and nappies, and required the efforts of a team of workmen with shovels to break it up.
It was estimated to have weighed 130 tonnes and stretched for over 250 metres.
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