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Published 18:16 6 Jan 2022 GMT
Updated 11:59 6 Jan 2022 GMT
Another undercurrent of the discourse surrounding our constant optimisation is the very real financial cost that goes hand in hand with it. Framing a food supplement or a piece of exercise equipment as a neccesary tool to achieve peak physical health is a very easy way for companies to sell products. In fact, these corporations depend on our own anxieties and insecurities to shift their goods off shelves and to stay in business.
As well as this financial element, it is also worthwhile to consider the impact of the pressure to optimise every element of our lives from a mental health perspective. Diet culture, no doubt, plays a role in upholding the narrative that we should always strive to be thinner, stronger, more toned, and the industry - while lucrative - rarely has its consumers' mental health interests at heart.
Indeed pushing to be the best version of ourselves - physically, mentally, professionally - may seem like a worthy goal, but what good is it if it sees us compromising our mental or financial well-being? What's more, the past two years have shown us how unpredictable life can be and how precious our time on Earth is. Perhaps we shouldn't spend it entirely in optimisation mode.10 effortless tips to level up your protein intake
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