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Published 12:56 14 Dec 2019 GMT
The research into festive spending undertaken by Kantar1 on behalf of eBay found that parents in Ireland will spend an average of €307 on their children this Christmas.
The findings suggest that parents in the North of Ireland spend the most on their children (€457), while parents in the West tend to spend the least (€234).
In Dublin, parents spend an average of €305 on their offspring.
To be honest I thought that the average cost would be much higher, particularly for parents with older children looking for video games and electronics.
The research also broached the topic of gender-specific gifts which was a divisive one for parents.
50 per cent agreed that they would be more likely buy a gender-stereotyped toy for their children while 37 per cent of people who don’t have children believed they would buy gender-specific gifts for kids.
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