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Published 14:07 27 May 2017 BST
Updated 15:16 27 May 2017 BST
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“The results of this consumer research is very uplifting for the trade as it is abundantly clear that the passion for the pub amongst the Irish people is as strong as ever. We like everyone else want to see the Irish pub culture preserved but it’s important that we build on our existing culture and heritage. We need to ensure we continue to move with the times, adapt to ever changing consumer demand and ensure we are giving people a reason to visit the pub."
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