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Published 20:34 6 Nov 2015 GMT
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The "Store of Wonders" theme has gone down a storm with shoppers judging by the response online, but only the most eagle-eyed will have noticed the story behind the colourful display.
Irish children's author Ciara Molloy Tan penned the tale that is told across the windows scene by scene.
Speaking to Irish Mirror, Brown Thomas Creative Director John Redmond explained: "This year, we have gone back to the simple pleasure of a great story well told and have decided to celebrate the art of storytelling. We are doing fairytales and enchanted stories with a Brown Thomas twist."
The windows tell the tale of Siún and her little brother Ruairi who are transported to a "magical land", complete with woodland creatures and powder puff fairies.
They are treated to a Christmas feast in a giant banquet hall, with mulled wine and mince pies, just before Santa arrives to deliver his toys.
The Brown Thomas steam train arrives, Santa and the children hop aboard, then it's time to "fly home and wake up from their dream."
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