Holly Willoughby posts rare snap with her sister and fans are LOVING it

Can you see the resemblance?

Because that's all fans can talk about under TV personality, Holly Willoughby's latest Instagram post alongside her sister, Kelly Willoughby. The 37-year-old usually keeps pictures of family to a minimum, instead opting to share BTS footage and daily outfits from This Morning. But, yesterday evening Holly uploaded a picture with her older sis which sent fans into meltdown. Captioning it: "Sisters... @ladywilloughby", we can see a LOT of similarities between the pair. Taking to the comments section, one fan said:

"That smile you both have..."

While another wrote:

"OMG that so scary how much you both look alike.. beautiful though both of you x"

It is rumoured the pair were in Portugal to shoot for Holly's lifestyle brand Truly. And that is not all in the pipeline for Holly at the moment; Ant McPartlin has given the star his "blessing" to take over this year's series of I'm a Celebrity, Get Me Out Of Here.  The This Morning presenter was "100 percent confirmed" to replace Ant on the reality show earlier this week. Ant is taking an extended break from TV following his drink drinking charge earlier this year. You can read all about that here.