Channel Four’s Paralympics TV ad is just feel-good brilliance

For far too long the Paralympics have played second fiddle to the Olympics.

But since the rights for the competition shifted hands from the BBC, Channel Four have made a proper song and dance about the event - in the best possible way. This year sees the Paralympics take place in Rio de Janeiro, beginning on September 7. And while there has been very little hype around the Olympic Games a month earlier - with plenty of high-profile golfers pulling out, causing some to question their sport's involvement - we're now officially counting down the days until the Paralympics kick off. Using the tagline 'We're The Superhumans', Channel Four have put together a visually stunning showcase of the immense athletic ability of this year's Paralympians set to a score of a cover of Sammy Davis Jr's 'Yes I Can' recorded by a group of musicians with disabilities. Not only that, but the video also features a series of stuntmen and dancers with similar impairments. https://twitter.com/Channel4/status/753663699097792512 Unsurprisingly, people are absolutely loving it. https://twitter.com/garytaphouse/status/753884701505490944 https://twitter.com/PamMelbourne/status/753667683166674945 https://twitter.com/TheKittenBasket/status/753712771670286336 https://twitter.com/Chatters1978/status/753710443785519104

And the athletes are clearly enjoying it too.

https://twitter.com/emwiggsy/status/753676314373197824 https://twitter.com/Anne200solo/status/753830688395137025

Even Gogglebox's Sandi is a fan.

https://twitter.com/gogglebox0/status/753668090198622213 Roll on September 7.